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18 December 2017

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Hard-hitting billboard 'welcomes' drivers to Southampton PDF Print E-mail
Wednesday, 27 September 2017 06:46

welcome to southampton billboard PR shotA large billboard has sprung up on Bevois Valley Road welcoming drivers to Southampton – and to what it describes as “Roads so polluted they’ll leave you breathless”.


welcome to southampton billboard PR shot

It’s one of several that are appearing along what are labelled “heavily polluted routes” in Southampton, Birmingham, Leeds, Liverpool and Manchester.

The billboards herald a public health awareness offensive by the Healthy Air Campaign, and are backed by a string of organisations, from the British Lung Foundation and environmental law charity ClientEarth to the Campaign for Better Transport and Doctors Against Diesel.

air pollution poisoned playgrounds 300pxBus shelter ads, right, have also been launched by ClientEarth, warning about “schools that are next to, or near to roads with harmful levels of illegal air pollution”; one in the series can be seen at the junction of The Avenue and London Road.

ClientEarth’s Poisoned Playgrounds campaign allows parents to see whether their child’s school is near what they describe as an "illegally polluted" road by entering their postcode on the Poisoned Playgrounds website.

The Healthy Air campaign says that “living in Southampton means compared to most of England, Scotland and Wales, you are: 56% more likely to be admitted to hospital with asthma and 53% more likely to be admitted with chronic obstructive pulmonary disease”.

It also says that, according to the government’s latest figures, parts of the city are 1.5 times over legal limits of nitrogen dioxide pollution.

The campaign is urging the public to visit the Help Britain Breathe campaign website at where they can learn more about the issues and be connected to local groups tackling air pollution in Southampton.

Council awarded funding to help improve air quality
Southampton’s Clean Air Strategy gets green light
Video: Clean Air Day in Southampton
Video: Pollution in Southampton - 'We really must now act'

Updated with information about ClientEarth's Poisoned Playgrounds campaign and image of their advert


welcome to southampton billboard


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